Theatre designers and historians have suggested that a theatre lobby may have a significant impact on the theatre-going Experience . The lobby has to serve multiple functions: affecting social connections; Generating revenue; displaying educational and marketing materials; and most importantly, transitioning the audience from the outside into the world of the play. The duration in a lobby by an audience , is an opportunity for the Theater owner to increase his revenue via Display advertisement for brands, retail & concession menu & offers.
In the Lobby space - Promidas provides advertising transparency & measurement with publishers and advertisers to provide robust audience measurement solutions so that media can be planned, bought, and optimized in a manner similar to online media buying. We provide next level insights that go beyond basic ingress and egress counts received from door counters such as: movement within a specific zone, changes to customer path based on advertising, and the number of new visitors versus returning.