Digital Brand Integration

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Digital Brand Integration

In today's world, Cinema or Television viewers are avoiding the ad breaks. Thanks to raise in OTT platform and lower internet bandwidth cost, the percentage of ad free content is becoming a priority.

For years brand mangers go with the recommendation of the agencies on the target audience figures submitted and serve the ads. Although the metrics are right but measuring the effectiveness has become a big challenge. The gap gap between the effectiveness of the ads and results on sales impact has become big.

For years brand mangers go with the recommendation of the agencies on the target audience figures submitted and serve the ads. Although the metrics are right but measuring the effectiveness has become a big challenge. The gap between the effectiveness of the ads and results on sales impact has become big.

Thanks to digitalisation of cable industry in India and penetration of streaming platforms, we have reached a stage where in we can narrow down to the audiences viewed the channels in order to optimising the spends and also to derive the maximum results.

So far in-film brand integration was a reachable to certain brands because of various reasons, today with photorealistic digital brand integration techniques, its going to be a effective marketing mix in the future media plan.With the increase usage of ad blocking options and ad less content, digital brand integration is going to be an advantage to the brands. Time has come to depend on digital brand integration for better reach of target audiences.

How it works ? : The proprietary AI powered technology analyses the content to find the most effective places to place the advertisements, which will be a natural fit and realistic.

So what are you waiting for...GET READY for next generation advertising in India.

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